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I'm pretty sure they ran into issues when they did the "Vince is dead" angle years ago. They made a release on the site or something and the shares dropped 6%. Not sure if anything came of it but I remember people talking about how fake releases regarding executives are SEC violations. Kind of a tricky area when you're trying to run a storyline and follow the rules as a public company.
I would hope the SEC has better things to do with their time.
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