Quote:
Originally Posted by PilotMan
Cena needs to hit the darkside. He needs a brutal heel turn to regain some legitimacy. Not just bad guy, but the kind of guy that kills puppies. He needs a string of losses, a break in his persona and a return with a really dark character.
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Does a heel Cena sell product? Does a heel Cena end up doing
SNL,
Deal or No Deal, or end up as part of the
Gilette Young Guns Celebrity Race?
Does a heel Cena do $54m in theater & DVD sales/rentals for
The Marine
and $25m+ in theater & DVD sales/rentals for
12 Rounds
Granted,
Legendary tanked spectacularly but I'm not sure how many people were interested in Cena as a wrestling coach rather than an action star. (Haven't seen DVD numbers for it anywhere)
Still, there's about $80 million reasons (plus millions more in marketing) that he's more viable as a face than as a heel.