[cartman]

For the past several seasons, the first Longhorns game has been on PPV. Based on the sales figures, more people will watch the game on the current limited distribution of the LHN than paid for the PPV over the past few seasons. The network only launched a couple of months ago. By the start of the basketball season, the big providers will have signed on.

As a point of comparison, the first game broadcast on the Big 10 network was the Appalachian State - Michigan game. It had fewer viewers signed up for it than the LHN does at this point.