Quote:
Originally Posted by Mizzou B-ball fan
From the money perspective, it's a large loss. They lose two of the top 30 TV markets in the country.
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And once again I feel forced to point out that you (along with any number of pundits) are overestimating the national impact of any market not named New York or LA.
Let me show you why, with the help of something I found on
a message board talking about how StL was a Missouri market, not an Illinois market.
10-18-08 at Texas 9.4
12-6-08 vs. Oklahoma 11.7
10-24-09 Texas 5.3
11-28-09 vs. Kansas 9.4
Average 9.0
Pretty good numbers for any CFB game.
Now let's look at the national CFB ratings
NCAA Week 7: ABC Up Double-Digits Through Seven Weeks | Sports Media Watch
ABC averaged a 3.7 rating and 5.730 million viewers for regular season college football coverage through Week 7 of the season,
Current TV HH figure for St.Louis is 1,253,920, so a 9.0 rtg = 112,853 HH
Typically, a HH is going to generate somewhere between 1.25 & 1.50 viewers for most programs (we're increasingly a nation that goes to separate corners to watch TV), but let's be generous & go with 2 viewers for every CFB watching HH in St. Louis.
5.730 million viewers average game vs 225,706 viewers lost when St.Louis abandons watching any B12 game (a staple of ABC CFB coverage). That's basically 4% of the audience ... or
not even enough viewers to lower the 3.7 rating, not even if the entire college football viewing population of the entire St. Louis market vowed to never watch a game on ABC again. And that's if we give credit to St. Louis for watching all college football at the same level they watch Mizzou.
By the same token, let's pretend that no one in St Louis has watched a game all year (since Mizzou isn't on every single week) but suddenly they flocked to their TV's at the normal pace for the Tigers. It still doesn't move the national number.
And Kansas City is only 3/4ths the size of St. Louis (despite being #31 to StL's #21), so let's not even bother to go there.
Bottom line: on a national basis, the entire CFB viewing population of St.Louis doesn't mean jack shit to the big picture for ABC.