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Originally Posted by Honolulu_Blue
Especially considering Walking Dead has better ratings.
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But, much as I hate to say it,
MM probably draws more ad revenue because of the demographics. It's a small audience, honestly a lot smaller than I imagine most people realize, but it's a particularly affluent one. That makes it an easy sell to high-end advertisers (BMW, Mercedes, etc) because they have relatively few targeted options for television.
edit to add: I chose "draws more ad revenue" intentionally, given the higher costs for the show I don't think we can say something stronger like "more profitable".
But it's definitely an easier sell.