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Best description of Romney that I heard is that he's a damn fine business consultant.
And, what does a great business consultant do? Whatever the client needs. What does he say? Whatever the client needs him to say. What does he believe? It does not matter; his job is to help the client, not push his agenda.
Basically, some of the same qualities that would make him a great business consultant--adaptability, an ability to subordinate his interests to the interests of the client, a talent for corporate-speak--make for political liabilities. Adaptability becomes flip-flopping. An ability to subordinate his interests makes him seem inauthentic. A talent for corporate speak makes him seem out of touch.
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