[cartman]

Originally Posted by Mizzou B-ball fan

No. CBS is trying to play hardball with their argument, but it's a losing argument. There will be a substantial increase in payout, no matter whether CBS buckles or if an arbitrator decides it.

Keep telling yourself that.

Here's a link to the full article: SEC looking at cable channel as media rights talks with CBS, ESPN near - NCAA Football - Sporting News

This part stands out:

Sources think the conference will reach an agreement with CBS first. Those sources familiar with the discussions predict that CBS will wind up paying a prorated increase or slightly more to the SEC.

The network has balked at paying any type of significant increase, sources say, arguing that the addition of Missouri and Texas A&M does not change its deal.

CBS’s deal with the SEC, negotiated in 2008, pays an average of $55 million a year to the SEC over 15 years. A prorated increase would take the value of that deal up to $65 million a year. The SEC could generate additional revenue by adding more years on the end of the contract.

CBS still will carry the same number of football games each season as part of its package, and network executives are arguing that schools such as Alabama, Florida and LSU—not Missouri and Texas A&M—drive the value of the conference. Without additional inventory, CBS’s stance has been that it shouldn’t pay more solely because the conference added two new schools.