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Originally Posted by Ksyrup
I don't use toppings. I just assumed those were mainly for kids
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Oh heavens no. Kids will go with classic sprinkles & maybe a few M&M's. Adults are the ones who typically do 9 different add-ons and end up with more crumbs, pieces and scoops than yogurt.
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TCBY used to charge $3 for X ounces of frozen yogurt.
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And they ended up in bankruptcy court.
Reborn in 2010 in the image of the mom & pop's who have been thriving with the new pay-as-you-gorge model, they're recovering reasonably well even in today's dead economy and have gotten back up to over 500 locations (from their peak of over 1,500 in the mid 90's)
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I guess I have to give them credit for getting the majority of people to accept paying as much for dessert as they do for a fast food dinner.
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A fair part of their business seems to be from people who are eating their concoction
as dinner. And, at least locally, the majority of the rest comes from the popularity with teens & tweens (I still cannot believe the amount of Frogurt consumed by girls between the ages of 10-15) as well as 18-24's; i.e. the college kids.