Front Office Football Central - View Single Post - Big 10 Expansion Thread -Big Ten ready for a playoff .. finally?

molson · 11-20-2012, 06:42 PM

And let me just back up a bit because I might be making an incorrect assumption.

The way I understand it, Dish and DirectTV pay the Big 10 an enhanced fee per subscriber in every location where the big 10 has a team. Make sense. So if Nebraska has X number of Dish households, and Nebraska has a team in the Big 10, then Dish pays them X households multiplied by X rate.

So the Big 10 goes and brings in Maryland and Rutgers, under the theory that Dish will now have to pay that enhanced fee for each of the TON of D.C. and NYC area households now that Rutgers and Maryland are in the conference. Even though Rutgers and Maryland have very few relative fans and viewers in those cities, compared to say Nebraska.

Do I have anything wrong or is it really this insane? If the Big 10 added a college in Shanghai, would Dish then have to fork over the same enhanced rate for each of Shanghai's 20 million viewers, even if none of them know what football is (extreme example to make my point)

11-20-2012, 06:42 PM	#7527
molson General Manager Join Date: Oct 2002 Location: The Mountains	And let me just back up a bit because I might be making an incorrect assumption. The way I understand it, Dish and DirectTV pay the Big 10 an enhanced fee per subscriber in every location where the big 10 has a team. Make sense. So if Nebraska has X number of Dish households, and Nebraska has a team in the Big 10, then Dish pays them X households multiplied by X rate. So the Big 10 goes and brings in Maryland and Rutgers, under the theory that Dish will now have to pay that enhanced fee for each of the TON of D.C. and NYC area households now that Rutgers and Maryland are in the conference. Even though Rutgers and Maryland have very few relative fans and viewers in those cities, compared to say Nebraska. Do I have anything wrong or is it really this insane? If the Big 10 added a college in Shanghai, would Dish then have to fork over the same enhanced rate for each of Shanghai's 20 million viewers, even if none of them know what football is (extreme example to make my point) Last edited by molson : 11-20-2012 at 06:46 PM.