[molson]

As far as broader, less-specifically-hinted-at turns, I thought Punk's was pretty well developed over time. He was getting gradually whinier. And it made sense in the context of everything that happened over that year - the "respect" thing was something Punk's fans were talking about on the internet, how he was always being overshadowed. So in a sense, they did use the internet in a way, just not directly. I thought that had way more explanation and context than any of the random 500 turns that almost everybody did during the attitude era. I think stuff has been planned out long in advance for the last year or so. Which isn't fool-proof either, that kept them going with the hot hand in Ryback, because they wanted to stay on track with that plan. It's a really difficult balance. Long-term planning v. drama/surprises.