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Finally got around to House of Cards yesterday, through four episodes so far. I suspect I'll finish the season by next Monday.
Is the $100 million bet on bringing in/retaining enough new subscribers to cover the costs of the show?
Figure $10/mo * 12 months = $120/year = need something like 800K-850K new subscribers? Assuming the math in my head is right ... Would be interested in how they identify new subscribers for the show, compared to people who are just checking out the product for the first time. Or how they factor in retention of existing subscribers, who may have otherwise voted for Hulu or Redbox or other services out there.
And at what point, assuming that their bet here is considered a success, does that lead to an increase in the cost of the offering? Beyond those already forecast for increasing streaming costs for movie content?
Right now, I'm just enjoying a new/good show. But I am at least a little interested in what this changing model suggests going forward.
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