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Jon, it goes hand to hand, and i don't think any of us in this thread have as main goal to improve our times or racing in events "per se", but it is a way to measure our improvements and to find more motivation.
For example 2 months ago i set myself a goal of running 10k before May 15th (must do it today or tomorrow), not for any other reason than as self motivation, but my real goal is to lose 15 pounds and improve my overall fitness, i don't plan on doing any competitive racing by now, and if i ever do will be also to measure myself and to keep the motivation high.
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