Quote:
Originally Posted by JonInMiddleGA
Triple, according to the reference made in this AdWeek article earlier this week.
Granted, 58k average all-day is about 1/10th of what the 15th-20th place cable networks get but tripled is still tripled.
About 25% worse in primetime, and even more disturbing for them perhaps, ESPN is actually up in audience over last year. They may have driven people AWAY and right into the arms of the dragon they wanted to slay.
FS1 seems poised to become one of the bigger "Doh !" moments in TV in recent memory.
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They're not taking down ESPN, at least not right away. If that is what they are aiming for they are idiots. There are so many sports networks now, they need to create their own audience and build from there.
NBC Sports orchestrated a perfect strike to them by signing the EPL contract. If they could have come out with an EPL contract and UFC contract that could have carried them and help them build.