Why do we "hate" a team? Its players? The players change all the time, and the hate usually lasts through roster turnover. The fans? Everybody comes across obnoxious fans here and there, but I still think it's ridiculous to assign negative attributes to diverse groups of millions of people. Over-exposure/ESPN getting obsessed with certain players and fans? I totally get getting sick of teams and storylines, but ESPN is really to blame for that. I think at the end of the day it's just having a negative association with a brand. And for that to happen, the brand has to be relevant (it's be pretty weird to have a vicious hatred for the North Dakota St. football program). And for the brand to be relevant, they probably have to have some level of success. From that starting point, it's easy to find other things to fuel the hate, any big-deal team and its city and its fanbase is going to give you plenty of fodder if you want to look for it. No successful franchise or college team is going to just be universally beloved by everyone.
Last edited by molson : 10-17-2013 at 04:57 PM.
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