Quote:
Originally Posted by jbergey22
I think a majority of sports fans know who La Batard is. He is all over the radio and makes a few ESPN appearances each year.
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I believe you're grossly overestimating the reach, as well as the penetration.
I'd bet less than half of sports fans could correctly identify, I dunno, Herbstriet or someone of that level.
The average sports fan has never even consciously listened to sports radio period, much less be able to identify someone who appears on it.
(My point being that "sports fans" is a much broader group than the diehards on the internet, or even those consciously watching talking heads on espn)