[JonInMiddleGA]

One thing that irked me with the articles on that 0.0 rating, both basically said that it meant 0 households with the set-top Nielsen box were watching & that's not technically true.

A 1.0 household rating = 1 percent of TV households.
So a 0.1 = 1/10th of a percent.
However, ratings released to the media (or any non-subscriber) only goes to a tenth of a point & they DO round those off. So all we can really know for sure is that the rating was 0.049 or less.

With 579 boxes, 1 percent is 5.79 boxes, half of that means that they could have actually had at least 1 viewer among the metered households & still registered a 0.0 rating.

No, I don't expect the articles to explain all of that. I just think it was sloppy to overreach & say "None of those viewers with Nielsen boxes, however, stuck around to watch" when that's really not proven based on the rating.

edit: upon further review, I think I may have bitched about nothing, having shifted a decimal point wrong myself. I'll leave it here with this edit so as not to look like I just totally bailed on my own fuck up.
5.79 boxes would have gotten them a 1.0.
0.579 boxes would have gotten them a 0.1.
Anything above 0.2839 boxes would have gotten them rounded to the public as a 0.1

So, despite my gripe here, the reporters actually did get it right. I think.