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Rousey is a huge draw without real competition, she's in that late 80's Mike Tyson stage.
If she retires say, next year without losing, the women's division takes a big hit, but I don't think it's a fatal one. Nobody will have the star power of Rousey, but I think it's easier to build a new hot girl into something than it would be a random Welterweight man.
Rousey's dominance is not a bad thing for the UFC at all, it's a great thing, she might be the biggest star in the company. They just need to ride it out as long as they can, get her to fight as often as possible, hope she inspires a whole new generation of women fighters to take up the sport, and put her against opponents who could help sell a huge re-match if, by some shocking turn, someone lands a lucky shot and knocks her out.
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