Quote:
Originally Posted by CU Tiger
Thanks for reminding me.
For anyone here in marketing can you please explain to things to me.
1- KFC had a recent campaign about boneless chicken where they kept saying "He ate the bones". Saying someone is eating the bones implies that there are bones in your chicken, which is the exact opposite of the message you are supposedly trying to get across.
2- The new "baseball ad". The colonel character says (paraphrasing) if there are 2 things Im sure of its 1) Baseball will always be free of scandal and 2) our food tastes good. Ok, the baseball free of scandal is obviously an immediate falsehood. So am I as the consumer to also infer that likewise the good tasting food is also a falsehood?
I admit marketing is the one area of business that I have always been fascinated by and weakest at. We hired a couple marketing firms when I had my business and I was always amazed at the things they focused on, and frankly, the results they got. So I dont claim to even know what the hell Im talking about, but both of these commercials seem to disparage the product they are supposed to promote.
Is this a marketing strategy?
Can anyone help explain this to my poor dumbass?
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The person saying he ate the bones doesn't know it's boneless.
Not familiar with the second, I despise the new colonel. Though I agree based on your description. Bad marketing ploy.
As for adds I question, the one where the guy keeps saying he won't do something and then does it. It ends with him saying he'll never let go. That must mean the next day he goes " Hungry Heart" and goes out for a ride and never comes back.
Also hate the annoying woman in the Allstate commercial. Just because you didn't get in an accident for six months doesn't disprove the guy's statement...
...and don't even get me started on that creepy State Farm commercial.