Quote:
Originally Posted by CU Tiger
Thanks for reminding me.
For anyone here in marketing can you please explain to things to me.
1- KFC had a recent campaign about boneless chicken where they kept saying "He ate the bones". Saying someone is eating the bones implies that there are bones in your chicken, which is the exact opposite of the message you are supposedly trying to get across.
2- The new "baseball ad". The colonel character says (paraphrasing) if there are 2 things Im sure of its 1) Baseball will always be free of scandal and 2) our food tastes good. Ok, the baseball free of scandal is obviously an immediate falsehood. So am I as the consumer to also infer that likewise the good tasting food is also a falsehood?
I admit marketing is the one area of business that I have always been fascinated by and weakest at. We hired a couple marketing firms when I had my business and I was always amazed at the things they focused on, and frankly, the results they got. So I dont claim to even know what the hell Im talking about, but both of these commercials seem to disparage the product they are supposed to promote.
Is this a marketing strategy?
Can anyone help explain this to my poor dumbass?
|
First & foremost, you remembered the ad AND you knew who it was for. If you're a typical consumer (okay, scratch that
) ... a typical consumer has less recall of most food spots than that.
Now, that baseball spot. The press release about the campaign said it
“will playfully explore the juxtaposition between the Colonel’s heyday and modern culture,”.
I believe the takeaway -- perhaps subliminally at least -- is something along the lines of "dammit, the world has gone to hell ... but the chicken is still finger lickin' good"