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Gallup has announced it will stay out of polling about candidate preferences in this cycle.
Apparently response rates are so low, and so many people are unreachable, that projections involve too much guesswork.
The interesting thing is that the well-funded campaigns probably do have a decent idea about the races. Data-accumulators like Google know more about us than we'd like to admit. Sophisticated software can analyze past elections and use that information to project individual votes.
When it comes time to vote next year, we are going to be inundated with political phone calls with recordings tailored specifically to our past purchases and whatever Google and friends know about us personally. It's going to get very creepy.
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