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Each one of those notes could easily have read, "Received all news cycle coverage"...so this isn't out of the realm of normal. The old adage, "Bad press is good press" comes to mind. You have to be imperfect all the time for this to work though. It's not like someone trying to be perfect made a gaffe...it's just a slew of "gaffes" that he owns each and every time. Fascinating stuff at how popularity is gained.
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