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Originally Posted by Warhammer
I think this hits the nail on the head regarding the electorate. In many regards, the collective electorate has ADD. We do not want to hear a policy wonk drone on about how he is going to fix XYZ. Give me the sound bite, and let me get on with my life.
Obama was the first to run a campaign this way. Look at his 2008 campaign, he was very light on substance, he was about bringing hope to America. Trump is running the same style campaign, but on the right side of the political spectrum.
As an aside, can we quit calling everyone that is calling for border security racist? Just because someone believes in enforcing our border and not letting illegals in, that does not automatically make them a racist.
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Any successful presidential campaign works this way. That's way debates about policy minutiae don't sway undecided voters. It's all about likability. Policy matters for the politically engaged, but those folks aren't persuadable.