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That sucks that your watch broke.
I hate to side with Big Watch here, but they sold their product with a warranty attached that it will remain in good working condition from the time of the purchase. If you can show you're within that time, they are happy to fix it.
It's not reasonable for us to expect every product last forever--thus the time period on warranties. Should it be longer? Maybe--and if that's important to the market, they'll either have to extend the warranty or lower the price.
It's also reasonable for companies to ask for some proof of purchase.
It's gross to defend Big Watch, but the ball is kind of in your court, as frustrating as that may be.
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