I wonder if all along the whole idea was just to promote the idea, lose cash the whole way, and end up being purchased by Amazon? That seems to be the only way I can make a kernel of smart out of this whole thing. Lose $100m in the pursuit of selling out for $500m, or somesuch.
Regardless, I have really enjoyed watching this saga from a distance. I'm not a candidate to buy something like this, but it's been amusing to speculate about.
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