Quote:
Originally Posted by JonInMiddleGA
Okay, I'll bite: wth is an "e-ticket theater"?
I would have guessed that it was simply one where you had the option to buy your ticket in advance & have it scanable from your phone (like,say, concert tickets these days) but from the context here I'm thinking that it means something else.
File under #InquiringMinds if you will
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The main thing is that e-ticket theaters have specific deals with moviepass. They give moviepass discounts on every ticket sold, and possibly a cut of concessions revenue. That was one of moviepass's goals from the beginning, to drive traffic to theaters and get a kickback that offsets its costs in buying the tickets. Unfortunately for them, they've only been able to make such deals with about 80 theaters nationwide, and no big chains.
So, at those e-ticket theaters, you can buy tickets online, and you're also not subject to surge pricing. And I expect that fewer (or no) movies will blacked out. Moviepass wants to drive traffic to those theaters to encourage others to sign up and give them discounts.