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The NBA has been on the "woke" side of domestic social justice issues because their fan base agrees with them on that point. So they have been able to do the smart thing business wise and look progressive at the same time. Sort of like someone who doesn't like sweets painting themselves as virtuous for skipping dessert.
I am sure that the NFL guys are having a hearty chuckle watching the NBA have to confront a situation where its business interests conflict with doing the "right" thing. Turns out that that is not so easy after all.
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