Doesn't this look like a guy who can bring down the Soviets?
https://media2.s-nbcnews.com/j/MSNBC...ktop_large.jpg
Edit: The Willie Horton ads were devastating as well. Horton was a convicted murderer who committed a rape and armed robbery while on a weekend prison furlough. The state legislature had tried to ban such furloughs for convicted murderers but Dukakis vetoed it. The Simpsons parodied those ads years later, and the debates where Dukakis came off as emotionally cold. The Sideshow Bob/Mayor Quimby debates and campaign on the show were part JFK/Nixon, part Bush/Dukakis.