Quote:
Originally Posted by Ksyrup
I know that. But... like, this dude is directly saying it. It's not like some generic voiceover ad, he's staring me in the face.
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Stupid as it may seem, it's part of McCain-Feingold
Prior to 2002, the requirement only kicked in if the candidate (or the candidate's voice, for radio) did not appear in the spot.
Back in my local radio days we used it a fair bit because a lot of candidates for downballot county races didn't much care for how they sounded and had announcers cut their spot instead.
Sidebar: exceptionally crowded field races were a pain in the butt for small stations because a common rule of thumb was that no announcer would voice ads for two candidates in the same race but you ended up with more candidates than announcers now & then. Thankfully we had a sister station a hundred miles away that we'd trade voiceovers with in those cases but remember, this was still in the tape days, so that meant packing & shipping.