“American Psycho” is full of product placement though I’m sure not because the author was paid to do so.
The Eclipse series writer loved Volvo to put in the stories and I think got an endorsement deal out it.
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"General Woundwort's body was never found. It could be that he still lives his fierce life somewhere else, but from that day on, mother rabbits would tell their kittens that if they did not do as they were told, the General would get them. Such was Woundwort's monument, and perhaps it would not have displeased him." Watership Down, Richard Adams
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