Quote:
Originally Posted by JonInMiddleGA
Cover them, yes.
Have more eyeballs than much smaller markets that actually watch college football, no.
edit to expand: Take Birmingham, where college football ratings are often 10x -- TEN TIMES -- the size of the national average.
That's a 700,000 TV household market that can provide more viewers than every market not named New York.
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What some aren't seeing is this time around eyeballs on your games means more or, at minimum, as much as market. With sports moving away from basic cable and over to subscription services such as ESPN+, Amazon prime, and potentially Disney+, Netflix, Hulu, paramount+, HBO Max and anyone else that wants to separate themselves in the subscription wars you need eyeballs more than markets.