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I have no clue. I've read it was run at a loss for years, but that had to start changing when they got a TV deal. They had to pick their spots, but they sold out some big arenas a few times a year too.
You can maybe make the case that it should be more developmental-focused and use younger talent. But I still think you need some good vets down there to help young wrestlers learn the ropes.
Feels like NXT did what it was supposed to do and then Vince botched a bunch of sure things on the main roster. They needed a scapegoat and that became HHH.
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