Olympics ratings: Beijing Games deliver smallest viewing audience ever - Sports Illustrated
Is this the silver lining of this story?
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The Beijing Games did have the largest or second-largest streaming audience ever, with viewers on Peacock, NBCOlympics.com, the NBC Sports app posting an average primetime viewership of 516,000. U.S. viewers logged 4.3 billion minutes of Olympics coverage over 18 days across all platforms.
Streaming increased by 78% in terms of total minutes compared to the 2018 Olympics, with Peacock seeing its “best stretch” of usage since its nationwide launch 19 months ago.
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"The blind soldier fought for me in this war. The least I can do now is fight for him. I have eyes. He hasn’t. I have a voice on the radio, he hasn’t. I was born a white man. And until a colored man is a full citizen, like me, I haven’t the leisure to enjoy the freedom that colored man risked his life to maintain for me. I don’t own what I have until he owns an equal share of it. Until somebody beats me and blinds me, I am in his debt."- Orson Welles August 11, 1946
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