Quote:
Originally Posted by albionmoonlight
Put me in the "This was way too much money, even if Brady turns out to be good at this" camp.
But I'm assuming that the money is for more than just calling the games. I guess if Brady becomes The Face of Fox Sports across TV, radio, print, internet, podcasting, etc. then maybe we are getting kind of close to $375,000,000 in value?
If Jon or someone else who actually understands media wants to chime in, I'm all ears on how Fox decided this was worth it.
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Fox is spending $375 million to try to optimize a $22 billion dollar investment.
What if Fox never even tried to resign Aikman and Buck because this was the plan all along? And on that thought, they'll most likely end up with someone much cheaper than Buck as Brady's partner.