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If you don't pay Goff, Tagovailoa, Cousins, etc... you'll end up with someone like O'Connell, Howell, Ridder, or Pickett, if you're lucky.
And while theoretically the former group can get you the results of a Mahomes, Allen, Burrow, Jackson, etc... if you also have a complimentary weapon or two and/or an offensive mastermind at HC or OC, that's not going to be true with the latter group.
So, super-simple, it's supply and demand, and less than half of the league has QBs that can get their teams to the playoffs and be a somewhat legitimate threat once there.
So, you've got to pay those guys or tear it down and try to draft one. But if you've built an otherwise strong team (DET, MIA, MIN are decent examples) that's a lot of sunk cost to punt on. I would imagine it's really hard to tell an owner or a fanbase "yeah, we might be in the top half of the league and with a lucky break or two we're in the Super Bowl, but the chances aren't high, so we're going to get rid of everyone and tank to take our chances on a franchise QB in the draft."
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