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Every piece of data I've ever seen says things like multiplayer are a very low draw in games with a significant single-player component. Even Starcraft which poured massive effort into multiplayer is at 20%, industry estimates are around 10% typically for most games, sports games typically lower than that in the single digits.
Obviously there are some games specifically designed for multiplayer and they get whatever audience they get and some people do really enjoy them. But given the choice between single and multiplayer the audience has consistently been on the single-player side and hasn't really moved. The multiplayer audience tends to be more vocal, but they are a fairly small minority.
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