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Originally Posted by Passacaglia
What struck me is that there's at least five or so "classic rock" stations, playing music from the 70s, 80s, and 90s. But none of them delve into the 60s. Like it's some weird border. I hear Bob Seger all the time, but never the Beatles.
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My bad, I forgot to address this.
It's a math thing.
Playing stuff from the 60s attracts a demographic that advertisers rarely want. Therefore the stations rarely wants it either.
I'm lazy, so I'll let Wiki provide a more concise explantion than I'd manage
*the example here is from Oldies format specifically but applies just as well
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In 2002, many Oldies stations began dropping pre-1964 music from their playlists, since the earlier music tended to appeal to an older demographic that advertisers found undesirable—hence, the addition of music from the 1970s and early 1980s.
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And specifically, this comes from a RadioInsight (an industry publication) piece about the death of 60s music on radio
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As of 2020, 1960s music is becoming increasingly rare on radio. Of the 1000 most played songs on radio as of May 2020, only four of them are from before 1970, and three of them also benefit from being aired on classic rock stations, Oldies, and classic hits.[12] Of the 100 songs that suffered the most drop-off in popularity from their heyday to 2022, a majority were from the 1960s; 56% were from before the British Invasion and another 13% were from then to 1969.
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In short, stations really don't
want people who wants 60s music to be listening to their station, it makes them appear to appeal largely to an aged demographic that appeals to very few radio advertisers. It's tough enough to make a buck as a traditional radio station these days, no sense making it harder by appearing to have an audience that's near death.
I forget your exact age, but hopefully you're old enough to remember what were called Nostalgia format stations populating the AM side of the radio dial. They played 30s/40s music mostly. They peaked probably in the 80s, maybe 90s. Well that was 30-40 years ago. 60s (and some 70s) music IS the "nostalgia" format of today.