I think that entire segment simply shows that NRA shills will do and say LITERALLY anything for the cause - the Blink 182 stuff is meaningless, the fact he willingly held up guns with cuddly toys on them and encouraged kids 4-12 to use them is shocking ...
Incidentally apparently the age range was chosen on purpose because the Gun rights activists killed a bill which would have made it illegal for kids that age to own and use guns.
Viriginian newspaper write up