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I think he just wasn;t thinking when he said that. It's just a stupid phrase as it is. It's not like you only have so much loyalty to go around. It's not like he can't be completely loyal to his team and Nike.
Unless Nike decides to start telling him how he should play the game and he decided to listen to them and not the coach. In that case he's a moron, since his marketing value goes down if he turns out to be the next Shawn Bradley.
At that point it's all priorities. He can be just as loyal to both as long as his priorities are in order. If they're not, he's only hurting himself.
It's amazing how quick people are to sell their soul though. Jumping for more money isn't always the answer, trust me, I'm still trapped in a downward spiral ever since I did that once. It's like I broke my karma at that point.
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