[molson]

WCCW - END OF JUNE, 1984 - MONTHLY REVIEW

POPULARITY

-Texas/Midsouth: 66.2% (Same as last month)
-Midwest: 59.8% (Up from 58.8% last month)
-Southeast: 45.4% (up from 43.1% last month)
-Great Lakes: 40.4% (up from 38.8% last month)
-Mid Atlantic: 40.4% (up from 38.8% last month)
-New England: 40.4% (up from 38.8% last month)
-North West: 40.4% (up from 38.8% last month)
-Tri-State: 40.4% (up from 38.8% last month)
-Southwest: 40.3% (up from 38.7% last month)
-Puerto Rico: 37.6% (Same as last month)
-Northern Mexico: 30.7% (same as last month)

-The effect of the new TV on TBS is shown with pretty good increases across the country. We're now over 40% everywhere in the US.

FINANCES

Income (Last month in parenthesis):

Ticket Sales: 486,051 (399,423)
Sponsors: 75,772 (66,211)
Merchandise: 18,000 (27,120)

Expenses:

Worker Costs: 297,650 (212,550)
Show Costs: 113,500 (78,500)
Marketing: 25,000 (25,000)
Merchandise: 44,768 (43,984)
Production: 50,000 (50,000)
Misc: 147,210 (129,897)

Total Profit: $-123,225 ($-47,117)
Cash in Bank: $578,928 (702,153)

-Ouch - we took a hit on the bottom line this month, losing $123k. A couple of ticket price mistakes hurt my income, while I didn't show much restraint in terms of talent costs. July is going to have to be a conservative month - all shows in Texas, some big stars sitting out.

-I'm going to do an experiment with merchandise. I've let the AI control everything to this point, and merchandise has been a money loser even with the most conservative settings. But TEW does give you an option to customize everything by wrestler. You can set the amount of merchandise produced per wrestler (5 levels from very low to very high, and what kind of merchandise). And at the end of the month, I guess I get some numbers on who sold what.

-So, I'll give it a shot, starting slow. In addition to the generic WCCW-brand merchandise, I introduce the following this month:

Medium Level:
-David Von Erich (T-shirts, Posters, Foam Hands, Toys)

Low Level:
-Bobby Eaton (T-Shirts, Posters, Foam Hands)
-Koko B. Ware (T-Shirts, Posters, Foam Hands)
-Bruno Sammartino (T-Shirts, Posters, Foam Hands)
-Buddy Jack Roberts (T-Shirts, Posters, Foam Hands)
-Gino Hernandez (T-Shirts, Posters, Foam Hands)
-Iceman Parsons (T-Shirts, Posters, Foam Hands)
-Kerry Von Erich (T-Shirts, Posters, Foam Hands)
-Kevin Von Erich (T-Shirts, Posters, Foam Hands)
-Michael Hayes (T-Shirts, Posters, Foam Hands)
-Roddy Piper (T-Shirts, Posters, Foam Hands)
-Terry Gordy (T-Shirts, Posters, Foam Hands)
-Tiger Mask (T-Shirts, Posters, Foam Hands)

Very Low Level
-Bob Backlund (T-Shirts)
-Brian Adias (T-Shirts)
-Buddy Landell (T-Shirts)
-Mike Von Erich (T-Shirts)
-The Road Warriors (T-Shirts)
-The Great Kabuki (T-Shirts)