Well that's just it. They want new viewers to the sport. Here they plug Shamrock's history, and Kimbo either wins a blowout, and gets a MMA Legend on his win column, and something he can brag about, or he loses to an MMA Legend.
The rest of us know better. Shamrock is totally washed up, and a win here doesn't move Kimbo any closer toward a legit MMA fighter.
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He's just like if Snow White was competitive, horny, and capable of beating the shit out of anyone that called her Pops.
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