[Ben E Lou]

And that being said, it’s awful that we have devolved to the point where doing what is right is often at odds with maximizing your chances of winning. Somewhere around 2000 or so, it became in fashion to express concern about how negative political campaigns were getting. Clearly they are much more negative now, but also clearly the reason is because it works. Again going back to some of my friends who voted for Trump, they think he is an absolute scumbag, so absolutely the best way to get them to show up for Trump again would be to vilify the opposition. It’s ironic that some of the same people who were 15 or 20 years ago decrying how negative campaigns had gotten are voting “lesser of two evils” today.