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If you got a good in state university, it helps with the resident tuition. I get that kids want the experience or want to get away from their parents, but these days, non-resident tuition is so high that it's not feasible to send kids away.
Schools are too concerned about their admission rates not their retention rates so a lot of times, they paint the pretty picture to attract the student without telling them honestly what the costs are. When they get admitted and they get their award letters, they're stuck with a small sub/unsub loan, maybe a Pell grant, and a whopping 20K in PLUS loans as their offer. Kids/parents expect that there will be sufficient financial aid to cover, but... this is the US government we're talking about...
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