Quote:
Originally Posted by Lathum
My wife worked for Procter and Gamble and sold to Costco for several years. It is how we ended up in Seattle and me going to U of Washington. You would be surprised who makes the various Kirkland brand and how people pay more for the same product because of the label.
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The liquor specifics would probably surprise me but the concept of "same product, different packaging, different pricing" is one I learned very well. Worked on some contact lens marketing for a major player some years ago, saw that deal in considerable detail.