|
It's going to come down to money. The question is whether EA is willing to massively overpay to get the exclusive rights again. NFL seems to be in a good leverage position. Cannot imagine 2K will pay as much as EA is willing and able to pay for exclusive rights, but if you get the two of them to pay a lower price for non-exclusive rights, it should be more valuable to the NFL. Can't imagine EA walking away from the Madden, NCAA and Tiger Woods franchises within a year of each other, so they may have to take a deal.
Actually could be good for the gamer if EA pays less for rights and gets more freedom in return.
|