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Those links bring up an interesting "pro" - the Greenlight process itself could be a very valuable mechanism for getting people to try the free demo.
Yeah, though, no matter what I promise, I can guarantee I'm far more interested in developing games than PR. If I had to choose between developing something new or spending my work time on PR, it's an easy choice. I'd rather go back to work in the real world than wear the PR hat full time. Which seems strange to me, because I genuinely like writing.
It sounds like I'll need to hire someone to run the PR campaign if I'm going this route.
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