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Originally Posted by Dutch
If I were to buy CART?
1. I would run either California or Michigan (Does CART still run at Michigan?) has my premier race. There would be 2 races here, the season opener would be run here in April and again at the midway point. I would spend aggressively (relative to the ammount of money I could invest) into advertising this race as such.
2. I would run day races until football season starts. Then I would switch the rest of the schedule to night racing (to avoid the viewership loss to football fans right as the season is heating up).
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Still have competiton from football if you ran night races. Why not run night races? They offer a "charge" to fans, and such. Just curious, why Michigan and California would be the centerpieces.