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In doing some reading, the move to 12 makes sense for the Big 10 if they want to have a conference championship. If it brings in an extra $10-15M + some extra television sets, it will essentially pay for a new team. Adding 3 more teams doesn't do a whole lot for the Big 10 unless they swing for the fences and hit a home run (add Texas, Notre Dame, and someone else) or somehow get the BCS to begin permitting 3 teams per conference, as the Big 10 would already have a championship game w/ 12-teams and it already gets 2 BCS games almost every year.
I'm half wondering if this (the threat to move to 14, rather than 12) is the Big 10's final offer to Notre Dame -- essentially telling them that, if we take 2-3 Big East teams, that conference is going to split and you are going to be left looking for a new home for all sports and we won't have room for you at that point.
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