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Some basic gameplay videos could help sell the game I'd think. Like a simple "drafting a franchise QB" one. Even if it was some sort of power point with narration. Something a person could show to someone else to better explain how the game works.
For example
Slide 1-breakdown of previous season bullet points on bad QB play
Slide 2-explanation of reveal of draft class.
Slide 3-break down 2-3 QBs to consider for #1 pick
Slide 4-show other #1pick options
Slide 5-reveal pick and revisit him after camp changes
Slide 6-revisit players after 5 years
Slide 7- revisit players after career ends and summarize what went right/wrong.
Aka tell the story of the 2015 draft as concisely as possible but provide enough of a look into the gameplay for an on the fence user.
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