Lots of different threads, this seems the best. Looks like we've finally hit the tipping point and the number of folks subscribing to pay TV AND the number of folks watching TV in general has started to decline as a total, even as the population / households keep going up. It used to be that the increase in subscribers wasn't keeping up with population growth, but now the subscriber / watcher base is starting to truly decline.
Cord Cutters And The Death Of TV - Business Insider