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I think making a really impactful, fun, trailer would be a great idea, but my personal preference is to limit it to just 1-2 minutes tops. Anything more than that would bore me unless especially since this isn't a story-based 3D graphic game. I think having a series of videos on different aspects of the game would be more useful than one long one.
i also tend to rely on screenshots a lot too for the same reasons mentioned above. playthroughs can be really long and boring to me.
I like steve's suggestion of making a story out of a player as an example of one. Would add a little more personal and compelling flair to the game.
Another might be outlying finding a diamond in the rough undrafted free agent and seeing his career build. Another would be emphasizing how realistic the game is compared to real life, etc. etc.
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